TIËSTO SOCIAL MEDIA CONTENT
CONTENT STRATEGIST + EDITOR
TIËSTO
DJ Tiësto is a highly influential Dutch DJ and record producer. With a career spanning over two decades, he has played a pivotal role in shaping the electronic dance music (EDM) scene.
Known for his energetic performances and genre-blending abilities, Tiësto has released numerous chart-topping singles and albums, earning him widespread acclaim and a dedicated global fan base. His contributions to the EDM genre have left an undeniable mark, making him one of the most respected and celebrated DJs in the world.
VIRAL CONTENT
PROBLEM:
Tiësto needed to adapt his promotional efforts to the digital landscape and engage fans in the absence of live events due to the COVID-19 pandemic. The objective was to create captivating content on TikTok and Instagram that would capture the energy and excitement of his live performances.
The challenge was to leverage VFX editing and creative strategies to immerse fans in a virtual experience that reflected Tiësto's unique lifestyle and showcased his latest music releases. It required finding innovative ways to connect with fans online, build anticipation, and keep Tiësto's music in the spotlight.
SOLUTION:
By strategically combining Tiësto's music, his larger-than-life lifestyle, and stunning visual effects, we created a magnetic social media presence that captivated millions. Our solution garnered over 26 million views, propelled "The Business" to chart-topping success, and reignited the energy of live music experiences.
CONTENT STRATEGY
With a focus on engaging Tiësto's fanbase and showcasing his vibrant lifestyle, the content strategy revolved around five key pillars: lifestyle content, music-infused memes, captivating VFX videos, important announcements, and exciting show recaps.
The strategy aimed to entertain and connect with fans by providing glimpses into Tiësto's world, creating humorous and relatable content with his music, and delivering visually stunning experiences through VFX. Additionally, timely announcements and show recaps kept fans informed and connected to Tiësto's latest releases and performances.
+30 Million
Organic Content Views
#1 Song
Billboard Charts in +30 Countries
#2 in US
Billboards: Hot Dance / Electronic Beats
CAMPAIGN OUTCOME
As part of an incredible team effort, I had the privilege of contributing to the marketing and creative success of Tiësto's social media campaigns. Collaborating closely with his team, we collectively devised a purposeful content strategy that propelled Tiësto's brand and music to remarkable achievements. By leveraging my passion for ideation, visual effects and ability to execute on them, we created engaging content that resonated with audiences and contributed to the viral reach we achieved.
With over 30 million views on our Video Content and the soaring success of "The Business" on global charts, our collaborative efforts made a significant impact. I'm grateful to have played a key role in shaping the content direction, contributing creative ideas, and implementing VFX elements to enhance the visual appeal. It was a collective effort that brought Tiësto's music and brand to life, capturing the attention of fans worldwide and showcasing the incredible lifestyle that surrounds his artistry. Together, we achieved outstanding results and left an indelible mark on Tiësto's digital presence.