AMAZON ALEXA JOINS TIKTOK
CREATIVE DIRECTOR + CONTENT STRATEGIST
AMAZON ALEXA
Amazon Alexa, a cutting-edge voice assistant developed by Amazon, revolutionizes the way we interact with technology and our everyday lives. As a client, Amazon Alexa embodies innovation and convenience, seamlessly integrating into smart devices and homes worldwide. With its advanced artificial intelligence capabilities, Alexa enables users to effortlessly control their smart devices, access information, and enjoy a wide range of entertainment options through simple voice commands.
As a brand, Amazon Alexa represents the forefront of voice technology, continuously pushing boundaries to deliver unparalleled user experiences. Working alongside the Amazon Alexa team, I had the privilege of contributing to their TikTok page launch, leveraging my creative expertise and content strategy skills to drive exceptional engagement and growth.
VIRAL TIKTOKS
Shaq & Cheese Recipe: 1.5m
Let’s Make a Pizza: 3.5m
DJ Alexa: 7.5m
PROBLEM:
Despite millions of people welcoming Alexa into their daily lives, there is a lack of awareness regarding the extensive capabilities that Alexa offers across her various devices. The primary challenge for the Amazon Alexa team was not to sell the product, but rather to showcase the countless exciting functionalities that Alexa can perform. The team sought an organic TikTok marketing strategy that could generate viral videos while remaining aligned with the TikTok community and adhering to the brand guidelines of Amazon Alexa.
The objective was to effectively communicate the versatility and value of Alexa in an engaging and authentic manner, capturing the attention and interest of TikTok users.
SOLUTION:
Our project solution involved developing a detailed content strategy and posting schedule, while sourcing and managing a global team of content creators. Through their collaborative efforts, we generated over 50 million views on the Amazon Alexa TikTok page. By strategically curating engaging and relatable content, we successfully showcased the extensive capabilities of Alexa and fostered a strong connection with the TikTok community. Our solution remained true to the Amazon Alexa brand guidelines while delivering viral-worthy content that captivated viewers. The exceptional viewership achieved validated our approach and established the Amazon Alexa TikTok page as a go-to destination for discovering the limitless possibilities of Alexa.
CONTENT STRATEGY
Our success was driven by the content we created in collaboration with talented creators from around the world. We carefully chose a diverse group of creators who brought their unique perspectives and creativity to the project. Together, we made captivating videos that showed how amazing Alexa is in ways that everyone could understand. Our content included fun demonstrations, creative challenges, and helpful tips, covering a wide range of topics.
Content Pillars: Helpful Tips, Memes, Pranks, Day in the Life, Smart Home Setup, Routines
CAMPAIGN OUTCOME
The Amazon Alexa project achieved remarkable outcomes, leaving a lasting impact on the TikTok platform. Through our strategic efforts, we successfully garnered over 350k followers, generating an impressive 50 million views on the Amazon Alexa TikTok page. Our content resonated with the TikTok community, showcasing the diverse and exciting capabilities of Alexa in a way that captivated and engaged viewers.
By leveraging the power of viral videos and organic growth, we surpassed expectations, effectively expanding awareness of Alexa's functionalities to a wide audience. The campaign's success not only strengthened the Amazon Alexa brand but also established a strong presence within the dynamic TikTok ecosystem, fostering positive connections and establishing Alexa as an innovative and accessible voice assistant in the minds of millions.