Dr. Squatch
Influencer Marketing Campaign Strategist
Dr. Squatch
Dr. Squatch is a men’s personal care brand known for making everyday grooming feel anything but boring. From bar soaps and deodorants to colognes and limited-edition collections, the brand has built a loyal following through bold products, sharp humor, and a willingness to have some fun along the way.
To help expand that personality into new international markets, we developed and managed influencer marketing campaigns across Australia, Canada, and Europe. By partnering with comedy, lifestyle, fitness, sports, and men’s grooming creators, we brought the Dr. Squatch voice to life through TikToks and Instagram Reels designed to feel funny, edgy, and native to each creator’s audience.
VIRAL CONTENT
Problem: Expanding Globally
Expanding into new international markets takes more than simply translating an existing campaign. Dr. Squatch needed to find the right creators, adapt its distinct brand voice for different regions, and deliver a high volume of content on tight timelines without losing the humor and personality that made the brand successful in the first place.
Solution:
We built unique influencer marketing strategies for each region, sourcing and vetting creators across comedy, lifestyle, fitness, sports, and men’s grooming. From outreach and contracting to creative strategy, approvals, and reporting, we managed the campaigns end to end. Each creator was given a clear framework while still having enough freedom to make content that felt natural, funny, and native to their audience.
Campaign Results:
+63 Million Views | +100 Pieces of Content | 22 Creators | +3.5% Engagement Rate
Across three international influencer campaigns, 22 creators delivered more than 100 pieces of TikTok and Instagram Reels content, generating over 63 million views and an average engagement rate of 3.5%. The campaigns helped introduce Dr. Squatch to new audiences across Australia, Canada, and Europe while supporting increased website traffic and sales.